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vocational

Theory of Basic Human Values

Also known as: Schwartz values · Value circumplex · 10 basic values

Theory identifying ten motivationally distinct value types — self-direction, stimulation, hedonism, achievement, power, security, conformity, tradition, benevolence, universalism — arranged in a circular structure where adjacent values are compatible and opposing values conflict. The model has been validated in over 80 countries through the European Social Survey and underpins value-based approaches to career counselling and organisational culture.

Source:
Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1-65. Schwartz, S. H. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1).
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Constructs

No constructs documented yet.

Instruments

  • NOESIS Portrait Values AssessmentNOESIS2026

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Theory of Basic Human Values — definition, evidence and how it is measured | NOESIS