Theory of Basic Human Values

เป็นที่รู้จักในชื่อ: Schwartz values · Value circumplex · 10 basic values

Theory identifying ten motivationally distinct value types — self-direction, stimulation, hedonism, achievement, power, security, conformity, tradition, benevolence, universalism — arranged in a circular structure where adjacent values are compatible and opposing values conflict. The model has been validated in over 80 countries through the European Social Survey and underpins value-based approaches to career counselling and organisational culture.

แหล่งที่มา:

Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1-65. Schwartz, S. H. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1).

DOI:

10.9707/2307-0919.1116