Cognitive Control (Stroop Interference)

Also known as: Stroop effect · Inhibitory control · Selective attention

The capacity to override automatic, habitual responses in favor of goal-directed behavior. The Stroop effect demonstrates this: naming the ink color of a color word is slower when the word and ink conflict, because reading is automatic and must be inhibited.

Source:

Stroop, J. R. (1935). Studies of interference in serial verbal reactions. Journal of Experimental Psychology, 18(6), 643-662.

DOI:

10.1037/h0054651